Entrusting a New Branch Experience for Farmers Bank & Trust
Magnolia, AR – Farmers Bank & Trust announced today the ground breaking of a new branch concept to be developed in Prosper, TX. The Bank partnered with Atlanta-based LEVEL5 (www.level5.com), a leading national design-build firm specializing in financial institututions. The branch represents a departure from the way Farmers traditionally operates their branches by adopting an open concept with a focus on customer experience and technology.
Chris Gosnell, President and CEO of the Bank stated, “Although customers continue to desire digital banking channels (online and mobile), the physical branch still plays a key role in the process. Our new Prosper Branch is being developed to break the traditional mold and allow our team to build deeper relationships with customers. And, we are including Interactive Teller Machines in the drive-thru for greater customer convenience.”
Brad Eller, CEO of LEVEL5 continued, “Branching today is less and less about transactions, and more about creating opportunity for customers to obtain counsel from their bankers. Financial Institutions across the U.S. seek out our team’s expertise, so their companies can maximize the impact of their branches.”
Joe Pieratt, Chief Operating Office of the Bank offered, “We chose LEVEL5 as our partner for this project because they specialize in the design and construction of bank branches. Their team understands how function, brand experience and technology work together to optimize branching. The fact that they not only design facilities, but also construct, provides tremendous value for Farmers Bank & Trust.”